Meta has introduced changes to WhatsApp Business Platform pricing in India from October 1, 2026. The changes affect businesses that use WhatsApp’s platform for customer communication and automated messaging. Under the updated system, certain service messages that were previously free can become chargeable based on delivered messages, while businesses receive a monthly allowance of 1,000 free service messages per business phone number before additional billing begins. Utility messages sent within the customer-service window are also affected by the revised pricing structure. Marketing, utility and authentication message rates have also been revised in different markets. The changes are particularly relevant to companies that use WhatsApp for customer support, order updates, authentication, marketing campaigns and other business communications. Businesses using the WhatsApp Business Platform may therefore need to review their message volumes, pricing category and payment arrangements. The changes concern the Business Platform/API, rather than ordinary personal WhatsApp messaging between individuals.
