The Food Safety and Standards Authority of India has intensified action against misleading food labels and marketing claims. Notices have been issued to several companies using terms such as “healthy,” “organic,” “zero maida,” and similar claims without adequate scientific evidence or certification. The regulator aims to protect consumers from deceptive advertising practices and ensure transparency in food packaging. Officials emphasized that companies must provide proper documentation before making health-related claims. The move is expected to improve consumer trust and encourage businesses to follow stricter labeling standards. Food industry experts believe the crackdown will promote fair competition and help consumers make informed purchasing decisions. Consumer rights groups have welcomed the initiative, stating that accurate labeling is essential for public health and nutrition awareness. The action is part of broader efforts to strengthen food safety regulations across the country news as reported.
